TY  - BOOK
AU  - Marshall, Caroline.
TI  - Pocket advertising: the essentials of the business of advertising from A to Z 
SN  - 1861970129 (pbk.)
U1  - 659.1 23
PY  - 2001///
CY  - London
PB  - The Economist in association with Profile Books
KW  - Advertising
ER  -