Marshall, Caroline. Pocket advertising : the essentials of the business of advertising from A to Z / Caroline Marshall. - 1st ed. - London : The Economist in association with Profile Books, 2001. - 207 p. ; 20 cm. ISBN: 1861970129 (pbk.) 9781861970121 (pbk.) Subjects--Index Terms: Advertising Dewey Class. No.: 659.1 / MAR