TY  - BOOK
AU  - Chattopadhya,Rohitashya
TI  - Understanding India: cultural influences on Indian television commercials 
SN  - 9788132113928 (hardback : alk. paper)
U1  - 659.1430954 23
PY  - 2014///
CY  - Los Angeles
PB  - SAGE Publications
KW  - Television advertising
KW  - India
N1  - Includes bibliographical references (pages 166-169) and index; Going home -- India changing -- Visualizing India -- India batting -- Feminine India -- Consuming india
ER  -