Chattopadhya, Rohitashya,  1975- <br/><br/>
Understanding India :  cultural influences on Indian television commercials / 
Rohitashya Chattopadhyay. 
 - 1st ed. 
 - Los Angeles :  SAGE Publications,  2014 
 - xi, 175 pages :  illustrations ;  22 cm 
<br/><br/>Includes bibliographical references (pages 166-169) and index. 
<br/><br/>Going home -- India changing -- Visualizing India -- India batting -- Feminine India -- Consuming india. 
<br/><br/><label>ISBN: </label>9788132113928 (hardback : alk. paper) 
<br/><br/><label>LCCN: </label>2014001697 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television advertising--India.
<br/><br/><label>Dewey Class. No.: </label>659.1430954  / CHA