TY  - BOOK
AU  - Rosenbaum-Elliott,Richard .
AU  - Percy,Larry
AU  - Pervan,Simon
TI  - Strategic brand management
SN  - 9780198704201 (paperback)
U1  - 658.827 23
PY  - 2015///]
CY  - Oxford, United Kingdom
PB  - Oxford University Press
KW  - Product management
KW  - Brand name products
KW  - Strategic planning
KW  - fast
KW  - Markenpolitik
KW  - gnd
KW  - Marketingstrategie
N1  - Previous edition: 2011; Includes bibliographical references and index
ER  -