Rosenbaum-Elliott, Richard . <br/><br/>
Strategic brand management / 
Richard Rosenbaum-Elliott, Larry Percy and  Simon Pervan. 
 - 3rd ed. 
 - xi, 334 pages :  25 cm. 
<br/><br/> Previous edition: 2011. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780198704201 (paperback) 
<br/><br/><label>LCCN: </label>2015933306 
<br/><br/><label>Nat. Bib. No.: </label>GBB576547  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Brand name products.<br/>Strategic planning.<br/>Brand name products.<br/>Product management.<br/>Strategic planning.<br/>Markenpolitik.<br/>Marketingstrategie.
<br/><br/><label>Dewey Class. No.: </label>658.827  / ROS