TY  - BOOK
AU  - Hitchens,Julia
AU  - Hitchens,Paul
TI  - Create the perfect brand
T2  - Teach yourself
SN  - 9781444112139 (pbk.)
U1  - 658.827 23
PY  - 2010///
CY  - London
PB  - Hodder Education
KW  - Branding (Marketing)
KW  - Case studies
KW  - Problems, exercises, etc
N1  - Includes index
ER  -