Hitchens, Julia.

Create the perfect brand / Teach yourself create the perfect brand Julia Hitchens and Paul Hitchens. - London : Hodder Education, 2010. - xvii, 248 p. ; 20 cm. - Teach yourself .

Includes index.

9781444112139 (pbk.)

2010534637

GBB043015 bnb

015516207 Uk


Branding (Marketing)
Branding (Marketing)--Case studies.
Branding (Marketing)--Problems, exercises, etc.

658.827 / HIT