Goworek, Helen.

Fashion buying / Helen Goworek. - 2nd ed. - Oxford ; Ames, Iowa : Blackwell Publishing Ltd, 2007. - ix, 190 p. ; ill. ; 25 cm.

Includes bibliographical references and index.

Introduction -- The role of the fashion buyer -- The buying cycle -- Predicting fashion trends -- Range planning -- Fabric sourcing -- Garment sourcing -- Buying for own label fashion multiples -- Mail order fashion buying -- Buying branded fashion merchandise -- Fashion marketing for buyers -- Careers in fashion buying -- Glossary of fashion buying terms.

9781405149921 (pbk.)

2006101282

GBA720797 bnb

013694663 Uk


Fashion merchandising--Vocational guidance.
Purchasing--Vocational guidance.
Clothing trade--Vocational guidance.

391.00687 / GOW