Fitterman Radbill, Catherine,

Introduction to the music industry : an entrepreneurial approach / Catherine Fitterman Radbill. - xviii, 267 p. ; illustrations ; 24 cm.

Includes bibliographical references and index.

Fundamentals of entrepreneurial thinking -- Creative problem solving -- Brand you -- Copyright law and the music industry -- International copyright and trade agreements -- The role of the music publisher -- Songwriters and music publishers -- Performing rights societies -- Concerts and touring -- Recorded music -- Digital music services -- Case study : Falcon music & art : a jazz haven on the Hudson -- Case Study : TicketLeap : social media integration in the cloud.

9780415896382 (pbk.)

2012009974


Music trade.
Music entrepreneurship.

780.68 / FIT