TY  - BOOK
AU  - Yeung, Rob 
TI  - I is for influence : the new science of persuasion / by Rob Yeung
SN  - 9781905744657 (pbk.)
U1  - 158.2 23
PY  - 2011///
CY  - London : 
PB  - Macmillan, 
KW  -  Influence (Psychology);  Self-presentation;
KW  - Persuasion (Psychology)
KW  - Self-actualization (Psychology)
ER  -