Windahl, Swen, 1942-

Using communication theory : an introduction to planned communication / Sven Windahl and Benno H. Signitzer with Jean T. Olson. - 2nd ed. - Los Angeles ; London : SAGE, 2009. - x, 302 p. : ill. ; 24 cm.

Includes bibliographical references (p. [273]-291) and index.

9781412948395 (pbk.)

2008920956

GBA8A1021 bnb

014697414 Uk


Communication planning.
Mass media--Planning.

302.201 / WIN