TY  - BOOK
AU  - Nichols, David.
TI  - Brands & gaming: the computer gaming phenomenon and its impact on brands and businesses 
SN  - 1403998973 (hbk.)
U1  - 794.80688 23
PY  - 2006///
CY  - New York
PB  - Palgrave Macmillan
KW  - Electronic games industry
KW  - Computer games
KW  - Product management
N1  - Includes index
UR  - http://www.loc.gov/catdir/enhancements/fy0643/2005056591-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0643/2005056591-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0643/2005056591-t.html
ER  -