Nichols, David.  1967- <br/><br/>
Brands & gaming :  the computer gaming phenomenon and its impact on brands and businesses / 
 Brands and gaming 
by David Nichols .[et al.]. 
 - 1st ed. 
 - New York :  Palgrave Macmillan,  2006. 
 - vii, 168 p. ;  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>1403998973 (hbk.) 9781403998972 (hbk.) 
<br/><br/><label>LCCN: </label>2005056591 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic games industry.<br/>Computer games.<br/>Product management.
<br/><br/><label>Dewey Class. No.: </label>794.80688  / NIC