TY  - BOOK
AU  - Kaser,Ken
AU  - Oelkers, Dotty Boen.
TI  - Sports & entertainment marketing
SN  - 9789360537944 (pbk.)
U1  - 338.47796 23
PY  - 2024///
CY  - Delhi
PB  - Cengage Learning India Pvt. Ltd.
KW  - Sports
KW  - Marketing
KW  - Handbooks, manuals, etc
KW  - Mass media
KW  - Economic aspects
KW  - Sports administration
KW  - Textbooks
N1  - Includes bibliographical references and index
ER  -