Kaser, Ken, <br/><br/>
Sports & entertainment marketing /  English. 
by Kaser Ken and Dotty Boen Oelkers. 
 - 5th. 
 - Delhi :  Cengage Learning India Pvt. Ltd.,  2024. 
 - vii, 440 p.  color illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789360537944 (pbk.) 
<br/><br/><label>LCCN: </label>2022304712 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing--Handbooks, manuals, etc.<br/>Mass media--Marketing--Handbooks, manuals, etc.<br/>Sports--Economic aspects--Handbooks, manuals, etc.<br/>Mass media--Economic aspects--Handbooks, manuals, etc.<br/>Sports administration--Handbooks, manuals, etc.<br/>Sports--Marketing--Textbooks.<br/>Mass media--Marketing--Textbooks.
<br/><br/><label>Dewey Class. No.: </label>338.47796  / KAS.K