The O'Leary, Zina. creator Author. text bibliography enk London SAGE 2021 4th monographic eng

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viii, 438 p. ; illustrations (black and white, and colour) ; 25 cm "This practical book sets out how to approach each stage of your research project, from choosing a research design and methodology to collecting and analysing data and communicating your results--and showcases best practice along the way."-- Taking the leap into the research world -- Setting up and getting started -- Developing your research question -- Undertaking credible and ethical research -- Crafting a research proposal -- Reviewing literature -- Designing a research plan -- Understanding methodologies: quantitative and qualitative approaches -- Understanding methodologies: mixed approaches -- Understanding methodologies: evaluative, action-oriented and emancipatory strategies -- Identifying and selecting samples, informants and cases -- Primary data: surveys, interviews and observation -- Secondary data -- Online generated data -- Analysing quantitative data -- Analysing qualitative data -- The challenge of writing up -- Final hurdles. by Zina O'Leary. "First published in 2004 as 'The essential guide to doing research. The essential guide to doing your research project first published 2010."--verso. Previous edition: 2017. Includes bibliographical references (pages 420-431) and index. Research Methodology Social sciences Research Research Methodology Social sciences Research Research--Methodology Social Social sciences--Research sciences--Research--Methodology 300.72 O'LE 9781529713466 (pbk) 1529713463 9781529713473 1529713471 2020943450 UKMGB 200803 20220912124258.0 21651112 eng