Public Relations and Participatory Culture : fandom, social media and community engagement / editors by Amber L. Hutchins and Natalie T. J. Tindall - 1st. ed. - New York : Routledge Taylor & Francis Group, 2016. - xix, 245. 23 cm.

9780367359010(pbk.) 9781138787728(pbk.)

Public relations. Social media

659.2 / HUT