TY  - BOOK
AU  - Kumar, Mrityunjay 
AU  - Karmadkar, P. H. 
TI  - Impact of Sales Promotion on Brand Loyalty of Selected FMCG Products on Consumers in Maharashtra
PY  - 2019///
CY  - Pune
PB  - Savitribai Phule Pune University
KW  - "Sales Promotion, Brand Loyalty, FMCG"
UR  - http://lib.unipune.ac.in:8080/xmlui/handle/123456789/10201
ER  -