Kumar, Mrityunjay  <br/><br/>
Impact of Sales Promotion on Brand Loyalty of Selected FMCG Products on Consumers in Maharashtra 
Kumar, Mrityunjay  
 - Pune  Savitribai Phule Pune University  2019 
<br/><br/><label>Subjects--Index Terms: </label>"Sales Promotion, Brand Loyalty, FMCG"