@book{410464,
	author = {Kumar, Mrityunjay  and Karmadkar, P. H. },
	title = {Impact of Sales Promotion on Brand Loyalty of Selected FMCG Products on Consumers in Maharashtra},
	publisher = {Savitribai Phule Pune University},
	year = {2019},
	address = {Pune},
	url = {http://lib.unipune.ac.in:8080/xmlui/handle/123456789/10201}
}