TY  - BOOK
AU  - Sanghani, Bheeshma Jagdeep 
AU  - Palkar, Apoorva 
TI  - Influencing Consumer Purchase Behavior- the Interplay Between Consumer Personality and Choice Process - Directions from the Retail Industry with Special Reference to Organized Retail in Pune and Western Maharashtra
PY  - 2015///
CY  - Pune
PB  - Savitribai Phule Pune University
KW  - "Marketing Management, Influencing Consumer, Purchase Behavior, Retail Industry, Organized Retail Pune"
UR  - http://lib.unipune.ac.in:8080/xmlui/handle/123456789/10088
ER  -