Sanghani, Bheeshma Jagdeep  <br/><br/>
Influencing Consumer Purchase Behavior- the Interplay Between Consumer Personality and Choice Process - Directions from the Retail Industry with Special Reference to Organized Retail in Pune and Western Maharashtra 
Sanghani, Bheeshma Jagdeep  
 - Pune  Savitribai Phule Pune University  2015 
<br/><br/><label>Subjects--Index Terms: </label>"Marketing Management, Influencing Consumer, Purchase Behavior, Retail Industry, Organized Retail Pune"