TY  - BOOK
AU  - Parulekar, Ajit Arun 
AU  - Sarwate, Dilip M 
TI  - Conceptualisation and measurement of brand equity
PY  - 2013///
CY  - Pune
PB  - Savitribai Phule Pune University
KW  - Management||Salience||Criterion||Marketers||Commodities||Conceptualization
UR  - http://lib.unipune.ac.in:8080/xmlui/handle/123456789/6444
ER  -