Parulekar, Ajit Arun  <br/><br/>
Conceptualisation and measurement of brand equity 
Parulekar, Ajit Arun  
 - Pune  Savitribai Phule Pune University  2013 
<br/><br/><label>Subjects--Index Terms: </label>Management||Salience||Criterion||Marketers||Commodities||Conceptualization