TY  - BOOK
AU  - Fegade, Atul Narayan 
AU  - Karandikar, Anand 
TI  - Building Brand Equity Through Online Social Media Marketing with Reference to Bollywood Personalities
PY  - 2017///
CY  - Pune
PB  - Savitribai Phule Pune University
KW  - "Marketing Management, Building Brand Equity, Online Social Media Marketing, Bollywood Personalities"
UR  - http://lib.unipune.ac.in:8080/xmlui/handle/123456789/10135
ER  -