Fegade, Atul Narayan  <br/><br/>
Building Brand Equity Through Online Social Media Marketing with Reference to Bollywood Personalities 
Fegade, Atul Narayan  
 - Pune  Savitribai Phule Pune University  2017 
<br/><br/><label>Subjects--Index Terms: </label>"Marketing Management, Building Brand Equity, Online Social Media Marketing, Bollywood Personalities"