TY  - BOOK
AU  - Abdo Alabsy, Nabil Mohamed 
AU  - Dashti, M H 
TI  - A study of the impact of brand promotion on consumers’ buying decision: a comparative study between Pune City (India) and Sanaa City (Yemen)
PY  - 2008///
CY  - Pune
PB  - Savitribai Phule Pune University
KW  - Business administration||Economy||Marketing||Branding||Promotion||Globalisation||E-Commerce
UR  - http://lib.unipune.ac.in:8080/xmlui/handle/123456789/3349
ER  -