Dahivale, Rohan Prabhakar An Empirical Study of Service Quality of Telecom Service Providers with Reference to Customers’ Paradigm Shift from Voice Usage to Data Usage Dahivale, Rohan Prabhakar - Pune Savitribai Phule Pune University 2018 Subjects--Index Terms: "Marketing Management, Service Quality, Telecom Service, Providers Reference, Customers Paradigm||Shift Voice Data"