Johnson, Catherine.  1973- <br/><br/>
Branding television / 
by Catherine, Johnson. 
 - 1st ed. 
 - New York :  Routledge,  2012. 
 - xvii, 197 p. ;  23 cm. 
 - Comedia .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding? 
<br/><br/><label>ISBN: </label>9780415548434 (pbk.) 
<br/><br/><label>LCCN: </label>2011016514 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television broadcasting--United States.<br/>Television broadcasting--Great Britain.<br/>Branding (Marketing)--United States.<br/>Branding (Marketing)--Great Britain.
<br/><br/><label>Subjects--Index Terms: </label>Television broadcasting -- United States;   T Branding (Marketing) -- United States; Branding (Marketing) -- Great Britain; 
<br/><br/><label>Dewey Class. No.: </label>384.550688  / JOH