TY  - BOOK
AU  - Rangnekar, Girish Deepak 
AU  - Pendharkar, Sushama 
TI  - Cross culturally testing the impact of tv advertisements for global marketing
PY  - 2004///
CY  - Pune
PB  - Savitribai Phule Pune University
KW  - Books||Articles||Communication||Television||Budget
UR  - http://lib.unipune.ac.in:8080/xmlui/handle/123456789/2203
ER  -