TY  - BOOK
AU  - Sarin, Sharad 
AU  - Sarwate, Dilip M 
TI  - Management of non-personal communication efforts for industrial marketing: a study of Indian firms
PY  - 1990///
CY  - Pune
PB  - Savitribai Phule Pune University
KW  - Commerce||Communication||Seminar||Advertising||Tailormade||Distribution
UR  - http://lib.unipune.ac.in:8080/xmlui/handle/123456789/4126
ER  -