Bawdhankar, Rajiv Bajrang  <br/><br/>
Role of press advertising in marketing (With reference to study of selected press ADS, for consumers durables) - No of Volumes II 
Bawdhankar, Rajiv Bajrang  
 - Pune  Savitribai Phule Pune University  1995 
<br/><br/><label>Subjects--Index Terms: </label>Commerce||Occupation||Sex||Income||Advertisements||Allwyn||Kelvinator