Sarin, Sharad  <br/><br/>
Management of non-personal communication efforts for industrial marketing : a study of Indian firms 
Sarin, Sharad  
 - Pune  Savitribai Phule Pune University  1990 
<br/><br/><label>Subjects--Index Terms: </label>Commerce||Firms||Marketing||Budgeting||Distillate||NPCE