TY  - BOOK
AU  - Bukhari, Atiya Naaz S. S.
AU  - Kazi, Roshan
TI  - An analytical study of CRM in IT services firms in Pune and its impact on firm performance
PY  - 2017///
CY  - Pune
PB  - Savitribai Phule Pune University
KW  - Management||Marketing Management||CRM||Services firms||Pune||Firm performance
UR  - http://lib.unipune.ac.in:8080/xmlui/handle/123456789/8449
ER  -