Bukhari, Atiya Naaz S. S. <br/><br/>
An analytical study of CRM in IT services firms in Pune and its impact on firm performance 
Bukhari, Atiya Naaz S. S. 
 - Pune  Savitribai Phule Pune University  2017 
<br/><br/><label>Subjects--Index Terms: </label>Management||Marketing Management||CRM||Services firms||Pune||Firm performance