Bhatt, Rajesh <br/><br/>
Services Marketing 

 - 1st 
 - New Delhi  Commonwealth publishers pvt. ltd.  2010 
 - [8],288p p. 
<br/><br/><label>ISBN: </label>978-81-311-0308-1 
<br/><br/><label>Subjects--Index Terms: </label>Services industries - Marketing