TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9780132167208 (pbk.)
U1  - 658.8 23
PY  - 2012///
CY  - Boston, Delhi
PB  - Pearson
KW  - Marketing
N1  - Includes bibliographical references (p. R-1 - R-30) and indexes
UR  - http://www.loc.gov/catdir/toc/ecip078/2007000562.html
ER  -