Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 14th ed. 
 - Boston ;  Delhi :  Pearson,  2012. 
 - v,250p.;  ill. (chiefly col.) ;  28 cm. 
<br/><br/>Includes bibliographical references (p. R-1 - R-30) and indexes. 
<br/><br/><label>ISBN: </label>9780132167208 (pbk.) 
<br/><br/><label>LCCN: </label>2007000562 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT