TY  - BOOK
AU  - Masterson,Rosalind
AU  - Pickton,David
TI  - Marketing: an introduction 
SN  - 9781446296424 (pbk.)
U1  - 658.8 23
PY  - 2014///
CY  - Los Angeles
PB  - SAGE
KW  - Marketing
KW  - fast
N1  - Previous edition: 2010; Includes bibliographical references and index; PART ONE This Is Marketing -- 1 Marketing today -- 2 The marketing environment -- PART TWO Making Sense of Markets -- 3 Buyer behaviour -- 4 Market segmentation, targeting and positioning -- 5 Marketing research -- PART THREE The Marketing Mix -- 6 Product -- 7 Service products -- 8 Promotion (marketing communications) -- 9 Place -- 10 Price -- PART FOUR Managing Marketing -- 11 Building brands using the international marketing mix -- 12 Marketing planning
ER  -