Masterson, Rosalind, <br/><br/>
Marketing :  an introduction / 
Rosalind Masterson & David Pickton. 
 - 3rd edition. 
 - xix, 582 p. ;  color illustrations ;  27 cm 
<br/><br/> Previous edition: 2010. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>PART ONE This Is Marketing -- 1 Marketing today -- 2 The marketing environment -- PART TWO Making Sense of Markets -- 3 Buyer behaviour -- 4 Market segmentation, targeting and positioning -- 5 Marketing research -- PART THREE The Marketing Mix -- 6 Product -- 7 Service products -- 8 Promotion (marketing communications) -- 9 Place -- 10 Price -- PART FOUR Managing Marketing -- 11 Building brands using the international marketing mix -- 12 Marketing planning. 
<br/><br/><label>ISBN: </label>9781446296424 (pbk.) 
<br/><br/><label>LCCN: </label>2013941666 
<br/><br/><label>Nat. Bib. No.: </label>GBB3A3891  bnb GBB3A3891  dnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016541922  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAS