Zeithaml, Valarie A. <br/><br/>
Services marketing :  integrating customer focus across the firm / 
by Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. 
 - 4th ed. 
 - Boston :  McGraw-Hill,  2006. 
 - xxvii, 708 p. ;  ill., map ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0071244964 (pbk.) 
<br/><br/><label>LCCN: </label>2004065642 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI