TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9780273752431 (pbk.)
U1  - 658.8 23
PY  - 2012///
CY  - Boston
PB  - Pearson Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -