Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 14th ed. 
 - Boston :  Pearson Prentice Hall,  2012. 
 - xxiv, 637, [97] p. :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273752431 (pbk.) 027375243X (pbk.) 
<br/><br/><label>LCCN: </label>2010052017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT