Walker, Orville C. <br/><br/>
Marketing strategy :  a decision-focused approach / 
Orville C. Walker, Jr., John W. Mullins. 
 - 7th ed. 
 - New York :  McGraw-Hill/Irwin,  2011. 
 - xv, 352 p. ;  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780070171466 (pbk.) 0070171467 (pbk.) 
<br/><br/><label>LCCN: </label>2009043026 
<br/><br/><label>Nat. Bib. No.: </label>GBB034415  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015500690  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802  / WAL