TY  - BOOK
AU  - Doyle,Peter
TI  - Marketing management and strategy
SN  - 0273693980 (pbk.)
U1  - 658.8 23
PY  - 2006///
CY  - New York
PB  - Prentice Hall
KW  - Marketing
N1  - Cover title: Marketing management & strategy; Includes bibliographical references and indexes
ER  -