Doyle, Peter,  1943-2003. <br/><br/>
Marketing management and strategy / 
Peter Doyle. 
 - 4th ed. 
 - New York :  Prentice Hall,  2006. 
 - xii, 446 p. ;  col. ill. ;  24 cm. 
<br/><br/> Cover title: Marketing management & strategy. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0273693980 (pbk.) 9780273693987 (pbk.) 
<br/><br/><label>LCCN: </label>93030670  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / DOY