Crouch, Sunny. Marketing research for managers / Sunny Crouch and Matthew Housden. - 3rd ed. - Oxford ; Boston, MA : Butterworth-Heinemann, 2003. - xvi, 372 p. ; ill. ; 25 cm. Includes bibliographical references and index. ISBN: 0750654538 (pbk.) 9780750654531 (pbk.) LCCN: 2003045189 Subjects--Topical Terms: Marketing research. Dewey Class. No.: 658.83 / CRO