Crouch, Sunny.

Marketing research for managers / Sunny Crouch and Matthew Housden. - 3rd ed. - Oxford ; Boston, MA : Butterworth-Heinemann, 2003. - xvi, 372 p. ; ill. ; 25 cm.

Includes bibliographical references and index.

0750654538 (pbk.) 9780750654531 (pbk.)

2003045189


Marketing research.

658.83 / CRO