Wright, George, 1952-

Scenario thinking : practical approaches to the future / George Wright, George Cairns. - Houndmills, Basingstoke, Hampshire, UK ; New York, NY : Palgrave Macmillan, 2011. - xvi, 176 p. : ill. ; 24 cm.

Includes bibliographical references (p. 168-172) and index.

"Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provide detailed 'road maps' on how to implement them - together with practical examples of their application"--

9780230271562

2011016869


Business planning.
Strategic planning.
Decision making.
Organizational change.

HD30.28 / .W746 2011

658.4012 / WRI