TY  - BOOK
AU  - Syed,Imran
TI  - Wowability: how to achieve it & why it matters 
SN  - 9780470822890 (pbk.)
U1  - 658.827 23
PY  - 2008///
CY  - Singapore, Hoboken, NJ
PB  - John Wiley & Sons (Asia)
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
KW  - Customer relations
N1  - Includes bibliographical references (p. 219-234) and indexes
ER  -